Tuesday 17 December 2013

Benefit In Kind Sponsor: TGV Cinemas





TGV Cinemas Sdn Bhd (TGV Cinemas) is a wholly-owned subsidiary of Tanjong Public Limited Company. Since its inception in 1995, TGV Cinemas has not only grown to become one of Malaysia’s premier film exhibition companies but has also established a name as a pioneer in the cinema industry. TGV Cinemas revolutionised the movie-going experience by being the first to introduce the multiplex concept, offering Malaysians a wide array of movies within one location. 

As part of TGV Cinemas’ commitment to ensure the ultimate cinema-going experience, it undertook a transformation exercise in 2010 and saw its new generation of multiplexes sporting a fresh look and feel. Consequently, TGV Cinemas in Ipoh, The Mines, Bukit Raja Klang, Sunway Pyramid, KLCC and 1 Utama, which is their flagship outlet were refurbished, hence adopting a more welcoming, vibrant and contemporary ambience. Some of the cinema halls were redesigned and renovated to maximise the space making way for more comfortable seats with wider leg room. 

In addition to that, TGV Cinemas also introduced their LUXE hall which differs from their standard halls. Currently available in TGV Sunway Pyramid and 1 Utama, Luxe is fitted with plush luxurious seats with a mini table by the side for customer’s convenience. 

Aside from the facelift, TGV Cinemas is also completely 100% digital. Cinema-goers can enjoy unmatched brightness, sharpness and superior images in 2D, 3D as well as 3D-X. Therefore, TGV Cinemas can now display high-definition content – 2K, 4K and 3D feature films, documentaries and alternative content in superior quality.

In line with TGV Cinemas’ goal to stretch the boundaries of cinematic experience, TGV Cinemas embarked on various initiatives to enhance the movie-watching experience and further etched its brand as industry leader. 

1) Beanie

TGV’s Beanie is Malaysia’s first innovative concept cinema which features comfortable and colourful beanbags (as opposed to seats) offering patrons a cozy and relaxed environment to enjoy their favourite movie. 

2) IMAX®

TGV Cinemas’ exclusive partnership with IMAX® Corporation offers movie-goers a truly immersive cinematic experience, allowing them to enjoy blockbusters movies like never before. IMAX®’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX®'s customised theatre geometry and powerful digital sound system, creates a unique environment that will make the viewer feel as if they are in the movie. Together with IMAX® Corporation, TGV Cinemas launched their first IMAX theatre in TGV Sunway Pyramid, the second in TGV 1 Utama and recently, in TGV Tebrau in AEON Tebrau City Shopping Centre, Johor.

3) Chill*X

Food.Flicks.Friends. Open to all customers, Chill*X @ TGV 1 Utama is a movie-themed lounge fitted with cosy sofas, beanbags and wifi facilities so customers can relax and chill before or after their movie. Regardless if customers dine-in or opt to grab-and-go, customers can enjoy a selection of sizzling burgers, healthy wraps and milkshakes unique only to TGV Cinemas. 

Today, TGV Cinemas is the owner and operator of 20 premier multiplexes located in major shopping centres in Kuala Lumpur, Selangor, Seremban, Ipoh, Penang, Johor Bahru and Terengganu with a total of over 166 screens and more than 31,000 seats.

More information about the company can be found at www.tgv.com.my. You may also connect with TGV on Facebook (www.facebook.com/tgvcinemas) and Twitter (www.twitter.com/tgvcinemas).

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